Want to improve your website’s SEO performance? It all starts with a proper SEO audit report.
In this guide, you’ll learn how to create a simple yet actionable SEO audit report, track progress, and keep your website optimized.
👉 Download our FREE SEO Audit and Tracking Sheet to get started immediately.
What Is an SEO Audit Report?
An SEO audit report is a detailed summary of your website’s SEO health. It helps you find issues that are hurting your rankings and shows you what to fix.
A good audit covers technical SEO, on-page SEO, off-page SEO, and user experience.
✅ Tip: Always make your audit report simple, clear, and easy to understand — especially if you’re sharing it with clients or non-technical team members.
Step-by-Step: How to Create an Actionable SEO Audit Report
Creating an SEO audit report doesn’t have to be complex. Follow these simple steps to find issues and fix them to improve your website’s rankings.
1. Start with a Site Crawl
Use tools like Screaming Frog or Ahrefs to scan your website. These tools help find technical problems such as:
Broken links (404 errors)
Redirect issues (wrong or looping pages)
Duplicate content (same text on different pages)
Missing sitemap or robots.txt file
👉 Want help? Download our free SEO audit checklist here to keep track of these items.
2. Analyze On-Page SEO
Now check your pages one by one. Focus on:
Page titles and meta descriptions (Are they unique and relevant?)
Header tags (H1 for titles, H2 for subheadings)
Keyword usage (Are the right keywords used naturally?)
Internal links (Link to other useful pages on your site)
📥 Need a ready-to-use sheet? Get your free SEO audit sheet here with all steps included.
3. Review Site Speed & Mobile-Friendliness
Use PageSpeed Insights and Mobile-Friendly Test to check how fast and mobile-ready your site is. A slow or hard-to-use site lowers your Google rank.
4. Check Backlinks and Authority
Use Moz or Ahrefs to see:
Spammy or low-quality links
Lost or broken backlinks
Your domain authority (DA) score
Check out our guide to building backlinks for help.
5. Track Keywords and Performance
Use Google Search Console and Google Analytics to track:
Best-performing keywords
Click-through rates (CTR)
Bounce rate and conversions
How to Make the Report Actionable
Once your data is collected:
Highlight top issues – Focus on what impacts traffic the most.
Add recommendations – Use simple, clear action points.
Prioritize fixes – Sort tasks by high, medium, and low priority.
Assign and track – Assign each task to a person and set deadlines.
Final Tip: Keep Tracking Your SEO Progress
SEO isn’t a one-time task. It’s ongoing.
Use the SEO tracking sheet weekly or monthly to:
Update fixed issues
Monitor rankings
Track traffic changes
Adjust your strategy
✅ Download your FREE SEO Audit & Tracking Sheet to stay organized and improve your SEO faster.
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