If you’re running a SaaS business, you know the problem: SaaS backlink building is crucial for SEO, but creating new backlinks every month can feel impossible. You’re not alone—many SaaS owners struggle because traditional strategies take too long, cost too much, or don’t deliver results.
Here’s how you can simplify SaaS backlink building and actually see measurable results month after month.
1. Focus on “Linkable Assets” You Already Have for SaaS Backlink Building
You don’t always need a brand-new blog post or infographic. Look at your existing content:
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Product tutorials
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Case studies
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Free tools or templates
Ask yourself: “Which pages could someone reference?” Often, people link simply because it’s useful, not flashy. This is a simple yet effective tactic for backlink building.
2. Build Relationships With Industry Bloggers for Backlinks
Backlinks aren’t magic—they’re social. Start small:
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Comment on blogs you read
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Share others’ content
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Send helpful emails
Over time, your outreach and presence naturally lead to backlinks. Relationship-building is one of the strongest pillars of SaaS backlink building.
3. Offer Guest Posts Strategically for SaaS Link Building
Guest posting isn’t dead—it just needs a plan:
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Pick blogs your audience actually reads
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Write content that solves their problems
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Include a link back to a relevant page on your SaaS site
Even one well-placed guest post per month can make a huge difference in your backlink building strategy.
4. Leverage PR to Earn SaaS Backlinks
If your SaaS releases a new feature, integration, or success story, announce it:
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Press mentions count as backlinks
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Niche newsletters link to stories
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Analysts or industry sites often pick it up
A small, newsworthy story can generate backlinks monthly with minimal effort.
5. Repurpose Content Into Other Formats to Build SaaS Backlinks
Transform one blog post into:
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A SlideShare presentation
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A short video tutorial
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A downloadable PDF
Each format can attract links from different sources. Repurposing content multiplies your SaaS backlink building results.
6. Use Tools to Find Broken Link Opportunities
Here’s a trick for proactive backlink building:
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Use SEO tools to find broken links on relevant sites
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Reach out with your content as a replacement
Webmasters appreciate the help, and you earn high-quality backlinks in return.
7. Track, Measure, and Repeat Your SaaS Backlink Building Efforts
Backlink creation isn’t one-and-done. Every month, ask:
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Which strategies worked best?
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Which pages earned links?
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How can I replicate success next month?
Consistency separates SaaS companies that rank from those that don’t.
Why SaaS Backlink Building Matters
Every new backlink is like a vote of confidence from another site. The more backlinks you earn, the more Google trusts your SaaS—and the more organic traffic you generate.
Even busy SaaS owners can build backlinks every month with the right strategies.
Your Turn: Which of these backlink building strategies can you start this month? Or do you have a method that already works for your SaaS? Comment below—I’d love to hear your approach.
