You’ve probably noticed something strange.
People are spending less time on Google…
and more time asking ChatGPT, Gemini, Perplexity, Copilot, Claude for answers.
And here’s the part that hurts a bit:
If your website isn’t optimized for LLMs, you disappear. Your competitors show up. You don’t. That’s why it’s crucial to optimize your website for LLMs—so AI platforms can understand, trust, and feature your site instead of skipping over it.
It’s normal to feel insecure about that.
You’ve worked hard on your website. You want it to be seen.
And you don’t want AI platforms to skip you just because your site “wasn’t clear enough.”
The good news?
You can fix it.
And it’s not complicated once you understand what LLMs look for.
This blog is your shortcut.
You’ll know exactly what to optimize, why it matters, and how it gets your website surfaced by AI platforms.
Let’s get into it.
To make things easier for you, I’ve added a Free LLM Optimization Checklist at the end of this blog.
You’ll need it while reading.
It helps you track what your website already has and what’s missing.
And honestly, it saves you from second-guessing yourself later.
1. Build Your Entity So AI actually knows who you are
Here’s something nobody tells you:
LLMs don’t think in keywords.
They think in entities—people, places, brands, services.
If AI can’t identify your brand as an entity, it can’t show you.
You need to make your identity obvious:
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Who you are
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What you do
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Where you operate
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What problems you solve
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What you’re known for
When this is clear, LLMs connect the dots:
“Oh, this business fits this user question.”
Without it?
They ignore you.
Not out of hate.
Out of confusion.
2. Add Schema Markup so AI doesn’t guess — it reads facts
Schema isn’t for Google anymore.
It’s for AI extraction.
LLMs love structured data because it feels like a facts sheet.
You need:
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Organization schema
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LocalBusiness schema
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Service schema
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FAQ schema
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BlogPosting schema
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Product schema (if relevant)
This is how you help AI trust your site.
Think of schema as:
“Hey AI, here’s the exact info you’re looking for. No guessing.”
Using schema correctly is a key step to optimize your website for LLMs and make your content easy for AI to understand.
AI rewards clarity. Always.
2. Add Schema Markup so AI doesn’t guess — it reads facts
Schema isn’t for Google anymore.
It’s for AI extraction.
LLMs love structured data because it feels like a facts sheet.
You need:
-
Organization schema
-
LocalBusiness schema
-
Service schema
-
FAQ schema
-
BlogPosting schema
-
Product schema (if relevant)
This is how you help AI trust your site.
Think of schema as:
“Hey AI, here’s the exact info you’re looking for. No guessing.”
AI rewards clarity.
Always.
3. Write content that AI can read without struggling
Most websites write for humans only.
But LLMs read with different eyes.
They prefer:
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Short sentences
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Direct answers
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Lists
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Steps
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Examples
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FAQs
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Real facts
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Definitions
Why does this matter?
Because AI platforms are designed to extract information, if your content is messy, they skip it and choose a competitor that’s easier to understand.
You don’t need to sound smart—you need to be clear. This is exactly why it’s important to optimize your website for LLMs: structured, concise, and well-organized content helps AI read, understand, and surface your site.
And sometimes, clarity wins more attention than “creative writing.”
4. Build topical authority so LLMs see you as the expert
LLMs promote the website that looks like the source, not the follower.
You increase authority when you:
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Cover one niche deeply
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Create topic clusters
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Store knowledge in one place
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Interlink everything
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Answer every related question
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Build a “knowledge hub”
The moment an LLM sees:
“This site knows a lot about this topic,”
you start showing up.
Not because of favoritism.
Because you became the safest answer.
5. Add trust signals — AI doesn’t want to recommend a shady website
AI platforms behave like a friend:
they don’t want to recommend a site that feels risky.
You win trust when you add:
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Clear author bios
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Phone number, address
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Real team photos
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Case studies
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Testimonials
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Sources
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About page with real information
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External mentions
When your site looks trustworthy, AI puts you in front of users.
And when you don’t?
AI hides you.
Not out of malice.
Out of caution.
6. External Mentions That Make Your Website Optimized for LLMs
Here’s a simple rule:
If the Internet doesn’t talk about you, AI won’t either.
You need mentions on:
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Guest posts
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PR sites
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Directory listings
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Industry blogs
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Podcasts
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Interviews
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Social platforms
These aren’t just backlinks.
They’re signals.
They tell AI:
“This brand is real. People know it. We can trust it.”
If your competitors have mentions and you don’t, they win.
7. Optimize Your Website for LLMs with Smart Internal Linking
Internal links help LLMs understand relationships:
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This page explains this
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This page supports that
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This page belongs to this cluster
You’re building a map.
AI follows that map.
And it sees you as organized and knowledgeable.
The opposite?
A messy site.
AI avoids those.
Why this matters right now
A silent shift is happening.
Every week, more people are skipping Google.
More people are asking AI assistants instead.
And AI assistants don’t show hundreds of results.
They show one.
You want to be that one.
And the truth is simple:
LLMs pick the site that’s easiest to trust, easiest to extract, and easiest to understand.
If you optimize now, you move ahead of all the websites that are still stuck in old SEO rules.
You get visibility while others are sleeping.
As a final takeaway, I’ve included a Free LLM Optimization Checklist for you. Use it to start optimizing your website for AI visibility right away.
Free LLM Optimization Checklist
