September 2025

If you’re running a SaaS business, you know the problem: links matter. But creating new backlinks every month can feel impossible. You’re not alone. Many SaaS owners struggle because traditional strategies take too long, cost too much, or just don’t work. Here’s how you can make it manageable—and actually see results. 1. Focus on “Linkable Assets” You Already Have You don’t always need a brand-new blog post or infographic. Look at your existing content: Product tutorials Case studies Free tools or templates Ask yourself: “Which pages could someone reference?” Then reach out. Often, people link simply because it’s useful, not flashy. 2. Build Relationships With Industry Bloggers Backlinks aren’t magic—they’re social. Start small: Comment on blogs you read Share others’ content Send helpful emails Over time, people notice you. And when they do, they naturally link to your content. 3. Offer Guest Posts Strategically Guest posting isn’t dead—it just needs a plan: Pick blogs your audience actually reads Write content that solves their problems Include a link back to a relevant page on your SaaS site Even one post per month can make a big difference over time. 4. Leverage PR for SaaS Features If your SaaS gets an update, a new integration, or a success story, announce it. Press mentions count as backlinks Niche newsletters link to stories Analysts or industry sites often pick it up A small, newsworthy story can generate monthly backlinks without cold outreach. 5. Repurpose Content Into Other Formats Take one blog post and turn it into: A SlideShare presentation A short video tutorial A downloadable PDF Each format can earn links in different places. And the effort multiplies your results. 6. Use Tools to Find Broken Link Opportunities Here’s a trick: Use tools to find broken links on relevant sites Reach out with your content as a replacement People are happy to fix broken links. And you get a new backlink. 7. Track, Measure, and Repeat Backlink creation isn’t one-and-done. Ask yourself every month: Which strategies worked? Which pages got linked? Can I do more of that next month? Consistency is what separates SaaS companies that rank from those that don’t. Why This Matters to You Every new backlink is like a vote of confidence from another site. The more you get, the more Google trusts your SaaS—and the more traffic you can drive. And yes, it can be done every month, even if you’re busy. If you want someone who can consistently help you build high-quality backlinks for your SaaS, check out this SEO freelancer in Indiawho works with businesses like yours. Your Turn: Which of these strategies can you start this month? Or do you have a method that already works for your SaaS? Comment below—I’d love to hear your approach.